Senior Product Designer

A career without limits

As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain.

It’s something we’ve been doing for over 100 years, ever since we launched the world’s first international scheduled air service between London and Paris.

This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues.

So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.

We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.

The role:

You’ll be part of the BA.com & App team within the Commercial directorate, creating innovative, effective and customer-focused digital experiences across British Airways’ core digital channels. This team plays a vital role in shaping how millions of customers research, book and manage their journeys, ensuring experiences are intuitive, accessible and commercially effective.

What you’ll do:

• Drive adherence to design processes and quality standards across multiple product teams
• Mentor more junior design colleagues
• Ensure consistency across the wider customer experience
• Support delivery partners in adhering to processes, timelines and quality standards
• Design intuitive and effective product experiences informed by customer insight, data and business objectives
• Leverage customer research and testing methodologies to refine and optimise experiences throughout the design process
• Lead or participate in workshops to drive alignment, clarity and shared understanding amongst teams and stakeholders
• Map customer journeys and flows, developing experiences from early concepts through to market-ready solutions
• Communicate design rationale and justify design decisions to teams and stakeholders
• Use prototypes, journeys, flows and other artefacts to explore ideas, validate assumptions and communicate design intent
• Collaborate with Product Owners, developers and scrum team members throughout the product development lifecycle
• Ensure design solutions align with British Airways standards, accessibility requirements and platform design patterns
• Socialise work early and often to gather feedback and build alignment
• Design and maintain components, interactions, transitions and design patterns within the Design System

What you’ll bring to British Airways:

• Advanced skills in modern design and prototyping tools, including Figma
• Deep understanding of customer needs, behaviours and motivations
• Expertise in human-centred design and Design Thinking methodologies
• Strong understanding of how research, testing and analytics support the design process
• Ability to communicate design concepts through sketches, storyboards and interactive prototypes
• Experience working with and evolving Design Systems
• Strong interpersonal skills and ability to collaborate across multiple disciplines
• Customer-centred and evidence-driven mindset
• Strong product thinking and commercial awareness
• Collaborative and influential approach
• Curious, analytical and comfortable working in ambiguity
• Strategic thinker with strong attention to detail
• Confident communicator able to engage stakeholders at all levels
• Outcome-focused approach balancing long-term vision with delivery needs
• Commitment to accessibility, inclusivity and design quality
• Proactive approach to identifying opportunities, risks and improvements
• Passion for supporting the growth and development of others

Your experience:

• 5+ years' experience in UX or Product Design delivering digital product experiences
• Portfolio demonstrating elegant and intuitive digital product design solutions
• Experience building multi-channel, device-agnostic digital products
• Experience working in multidisciplinary teams alongside developers, product managers and stakeholders
• Fluent in Figma, Zeplin, Miro and other modern design tools
• Experience working on consumer-facing, revenue-generating products
• Experience mentoring colleagues or leading design activity
• Experience delivering mobile application features and product enhancements

What we offer:

We believe that all the people who work with us should feel valued for the part they play. It’s one of the reasons our rewards go far beyond a competitive salary.

From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You’ll also receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.

At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.

We never stand still, and we don’t expect our people to either.

Inclusion & Diversity:

At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.

Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.