Senior Performance Media Manager, Planning
Job
Agency:
Critical Mass
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
Critical Mass is hiring a Senior Media Manager, Performance Planning to join our growing team. As the Senior Media Manager, Performance Planning, you will be responsible for building, executing, and optimizing performance-driven media plans across multiple client accounts. This role focuses on translating strategic direction into actionable media executions that drive measurable business results.
You will:
- Build and manage multi-channel media plans across Search, Social, Programmatic, Video, and emerging channels
- Translate strategic direction into detailed media recommendations and activation plans.
- Support budget allocation, forecasting, and campaign structuring
- Ensure plans align with audience insights and business KPIs
- Monitor campaign performance and optimize toward ROAS, CPA, CAC, and conversion goals.
- Partner with activation teams to ensure accurate setup, trafficking, and execution
- Identify optimization opportunities across targeting, creative, bidding, and channel mix
- Support testing initiatives and performance reporting
- Manage day-to-day client communication and reporting needs
- Present campaign updates and performance insights
- Collaborate with Analysts, Planners, and Activation teams to ensure alignment
- Support junior team members and contribute to best practices
You have:
- 4–7 years of media planning or performance marketing experience
- Experience with digital platforms including Paid Search, Paid Social, and Programmatic
- Understanding of performance KPIs such as ROAS, CPA, and conversion rate
- Strong analytical and organizational skills
- Experience in client-facing environments
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, personal/sick days, and flex days
- Access to online services for families and new parents
- Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
- 13 affinity groups
- Internal learning and development programs
Enterprise-wide employee discounts
Toronto: $80,000-$120,000
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