Expert Facebook Media Buyer (Meta Ads)
Job
About Us:
Finding a home is usually the heaviest financial call someone will ever make, but the search itself shouldn't feel like a headache. We run a specialised real estate and PropTech platform linking buyers directly to prime residential properties across New York City. Our game plan is simple: match the right buyer to the right home while speeding up the local market through smart, data-driven moves.
Right now, we are ramping up our paid acquisition and looking for a sharp, results-obsessed Facebook Ads Specialist to take the wheel on our Meta channels. If you love digging into numbers, testing angles, and scaling budgets, we want to hear from you.
About the Role:
You’ll be the person directly fueling our growth through paid social traffic. Your daily routine will revolve around hunting down high-intent home buyers, milking the Meta Ads Manager for all it's worth, scaling profitably, and feeding our New York property portfolio with solid leads straight from Facebook and Instagram.
What You'll Be Doing Day-to-Day:
- Setting up, structuring, and aggressively scaling heavy-budget campaigns across Facebook and Instagram while staying fully compliant with strict Housing Special Ad Category rules.
- Fast-tracking creative tests: constantly pushing out fresh video hooks, image variations, copy angles, and Advantage+ formats to keep CTR high and CPL low.
- Leaning into broad targeting and creative-led segmentation built specifically for housing compliance to lock down serious home buyers and investors.
- Stalking your metrics every single day--keeping a close eye on CPA, CPL, frequency, and ROAS so we don't bleed cash.
- Managing a hefty monthly ad spend, shifting dollars on the fly toward whatever ad sets are actually bringing in results.
- Pulling together clean, straightforward weekly reports and sharing real insights with the core team so we can make fast, smart moves.
What We Need From You:
- At least 2 to 5 years of hands-on, battle-tested experience managing high-budget performance campaigns focusing heavily on Meta Ads Manager (FB & IG).
- Solid technical grasp of CAPI/pixel tracking, attribution setups, post-iOS14 workarounds, scaling frameworks (CBO/ABO), and how to handle ad account restrictions or housing compliance flags without panicking.
- A genuine numbers-first mindset: you live and breathe metrics like CTR, CPC, Conversion Rate, Hook Rate, Hold Rate, and Cost Per Lead.
- A strong track record in high-ticket lead gen, real estate, e-commerce, or D2C, especially if you've played in the US market before.
- Self-driven, highly proactive, and able to figure things out independently without needing someone to hold your hand.
Perks and Benefits:
- 100% Remote: Work from wherever you're most comfortable across the Philippines.
- Base Salary + Performance Bonus: A solid monthly base in USD backed by a generous performance kicker tied straight to how well your campaigns scale.
- Health & Wellness Support: A monthly allowance to help cover private insurance or personal wellness.
- Year-End Bonus: Recognition for sticking with us and helping the brand grow long-term.
- Flexible Time Off: Respect for your downtime, including major local holidays.
- Real Growth: You'll be driving acquisition for a fast-moving US PropTech brand with serious ad budgets--a massive flex for your career portfolio.
- Hassle-Free Payouts: Smooth, reliable payments through standard platforms like Wise, Deel, or wire transfer.
Required Skills:
- Meta Ads Manager & Facebook Media Buying
- Creative Testing & Conversion Rate Optimization (CRO)
- Funnel Strategy & Lead Generation
- Data Analytics & Performance Reporting
Jobs Summary:
- JOB LEVEL: Senior / Expert Specialist
- JOB CATEGORY: Marketing and Advertising
- EDUCATIONAL REQUIREMENT: Bachelor’s Degree (or equivalent practical experience)
- INDUSTRY:Real Estate / PropTech / Internet
- VACANCY: 7 openings
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