Senior Social Media Manager

Role: Senior Social Media Manager

Location:  London, Hybrid 3 days per week

About the role:

Looking to do the best work of your career?

Do it with Dove, one of the most respected global brands on social. We’re building a team across 15 markets to own Dove’s social presence end to end: insight and ideation, platform-native creative, publishing, live ops, and community. From the first idea to the final reply, you’ll shape how Dove shows up every day and create work that influences culture.

You’ll move at newsroom speed with rigorous craft—launching ideas that travel, partnering with standout creators, and turning comments into conversations that become cultural moments. The brief is straightforward: make Dove the most culturally relevant brand on social. You’ll have the scale, purpose, and creative freedom to make it real.

If you’re motivated by ideas that matter, sharpened by data, and committed to making the internet more positive, this is the place to do it. Bring your craft and your courage. Together we’ll build culture—not just content—and do the best work of our careers.

You'll be responsible for Dove UK's organic social media across key platforms, turning brand purpose into platform-native content that builds community, drives conversation, and earns attention. Based in Kingston with a hybrid working arrangement (minimum 3 days per week on-site), you'll partner with creatives, strategists, content creators, and the Dove UK brand team to ensure every post, reply, and cultural moment ladders up to a coherent, ambitious social strategy.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

What you will be doing:

• Content and Channel Management:
• Lead the client's UK organic social media management across TikTok and Instagram , setting and maintaining a high standard for content quality, community management and brand consistency 
• Plan and manage social content calendars, balancing always-on publishing with campaign activations, cultural moments, and reactive opportunities 
• Write and review social copy, ensuring tone of voice is compelling, authentic to the brand, and tailored to each platform's conventions 
• Monitor social channels and cultural conversations for opportunities to inject the client's voice into relevant moments, using social listening tools and cultural awareness to act quickly 
• Community and Engagement: 
• Build and grow the client's UK social communities, fostering genuine connection with audiences through proactive engagement, conversation, and community management 
• Identify opportunities to surprise, delight, and add value for the client's audience through creative activations, partnerships, and real-time engagement 
• Track trending topics, hashtags, and cultural events, assessing relevance and briefing the team on opportunities worth pursuing 
• Strategy and Performance: 
• Input into the client's organic social strategy, using a data-led approach to optimise content, formats, and publishing cadence for reach and engagement 
• Track social performance metrics and input into regular reporting  
• Use performance data and audience insight to continuously refine the content approach, testing new formats, topics, and creative treatments 
• Advise the the client's UK brand team and wider studio on social best practices, platform updates, algorithm changes, and emerging trends 
• Client and Stakeholder Partnership: 
• Be a day-to-day point of contact for the client's brand team on social media activity, presenting content plans, ideas, and performance updates with clarity and confidence 
• Represent the studio during creative briefings for campaigns, product launches, and seasonal initiatives, ensuring social is considered from the outset 
• Take briefs from the client and translate them clearly into social plans, collaborating with creative and strategy team 
• Develop clear, engaging presentations for client stakeholders 
• Team Collaboration: 
• Work closely with content creator on developing stand-out social content ideas and assets  
• Work with the influencer manager to integrate owned and creator content streams and identify creator and advocacy opportunities in the feeds, relevant to the client's social strategy 

What you need to be great in this role:

• 5+ years of experience in social media management, with a strong focus on organic social for consumer brands, ideally in beauty, personal care or wellness 
• Deep platform fluency across TikTok and Instagramincluding an understanding of algorithms, content formats, audience behaviours, and best practices 
• A track record of growing and engaging social communities, with examples of content or campaigns that drove measurable results 
• Experience planning and managing social content calendars across multiple platforms and workstreams, balancing proactive and reactive content at pace 
• Strong editorial judgement and copywriting skills, with the ability to adapt brand voice for different platforms and audiences 
• Confidence presenting to and partnering with brand clients, with clear, structured communication skills 
• Strong analytical skills, with experience using social analytics, listening tools, and reporting to inform strategy and demonstrate impact 
• Highly organised, with the ability to manage competing deadlines and multiple workstreams without losing sight of quality 
• A genuine interest in social culture, digital trends, and the evolving landscape of beauty and personal care online 
• Professional proficiency in English; additional languages are a plus 
• Experience in an in-house agency, embedded studio, or social-specialist environment 
• Familiarity with social commerce, paid social amplification, or integrated campaign planning 
• Experience with influencer and creator management platforms 
• A background in editorial, journalism, or content creation 
• Experience working across multiple markets or adapting social strategy for different regions