Content Creator - Foods
Job
Role: Content Creator - Food brands
Location: London, United Kingdom
About the role:
You'll be the creative mind behind content that makes people stop scrolling and start saving to their personal collection of social foodie fixations. Working at the intersection of popular and food culture, you'll translate brand personalities into entertaining moments that feel native to each platform.
We're looking for someone who can spot the perfect meme-able moment in a product launch, finding fresh approaches that tap into trending conversations while delivering brand messages. You are a foodie at heart. You love to cook and understand what a dish needs to deliver deliciousness, both in taste and appearance. You understand taste-triggering hooks, the power of a cheese pull, the sandwich cross-section, whilst also being completely plugged into social culture, trends and platform-first editing techniques.
Success means creating content that people actually want in their feeds – content they tag their friends in, save for later, and remember when they're at the supermarket.
What you will be doing:
- Filming, editing and producing content for organic / paid socials.
- Create thumb-stopping social content that entertains first and sells second
- Design visuals that ride the wave of internet culture while maintaining brand relevance
- A personal affinity for or professional experience in cooking, recipe ideation, foodie content
- Spearhead quick-turn reactive content that puts our food brands at the centre of cultural moments
- Craft concepts that balance humour with product truth
- Transform boring product features into entertaining narratives that people actually want to watch
- Stay obsessively current with platform trends, viral formats, and emerging content styles
- Deliver work that generates shares, saves, and comments, not just impressions
- Build content systems that allow for rapid response to trending topics and viral opportunities
- Experiment with new formats that surprise and delight food-loving audiences
What you need to be great in this role:
- A portfolio showcasing your ability to make people smile through design and content creation
- Technical design skills with a knack for adapting to ever-changing social platform requirements
- Proven ability to create entertaining content that achieves business objectives without feeling forced
- Expertise in the entire Adobe Creative Suite plus platform-native creation tools
- Experience creating content that people genuinely want to engage with and share
- A talent for spotting the entertainment potential in everyday food moments
- The ability to move at the speed of social while maintaining creative excellence
- An encyclopedic knowledge of internet culture, memes, and platform-specific humor
- 2-5 years experience in social content creation, with examples of work that generated meaningful engagement
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