Communications Specialist, Prime & Influencer

Amazon's International Stores Communications Hub team is seeking a strategic communications professional to support our international regions.

This role focuses on two key programs: Prime and Influencer Relations, serving as a central topic specialist to strengthen customer engagement with Amazon Prime's value proposition and to scale Amazon's international influencer programming. The role sits within the International Stores Communications Hub team as part of the Global Stores Communications organisation, reporting to the International Comms Lead for Prime & Delivery Experience, and will additionally partner closely with the Head of International Influencer Relations.

You will collaborate with global teams to develop and execute strategic communications initiatives across multiple geographies. Spanning consumer engagement and brand influence, you'll help shape narratives that resonate with diverse audiences while maintaining Amazon's high standards for clear, impactful communication.

Key job responsibilities:
- Develop and adapt Prime communications strategies across international regions in partnership with U.S.-based topic leads, including messaging development, campaign planning, and results measurement
- Execute strategic Prime communications programs with in-country teams across 26+ countries, creating and maintaining toolkits, playbooks, and standardized resources that enable effective local execution
- Drive the implementation of Amazon's international influencer brand strategy in partnership with the Head of International Influencer Relations, owning program operations and scaling best practices across markets
- Manage global influencer measurement and reporting, including leading the relationship with the team's data agency partner, developing performance insights, and making recommendations to optimize future programming
- Lead agency and external partner relationships across influencer and Prime programs, working strategically with central international agency partners on communications activations
- Plan, implement, and measure multi-channel consumer and influencer campaigns, including coordinating events, shoots, and industry moments
- Provide communication guidance on risk mitigation and reactive issues management, including developing messaging for business experiments
- Consult on country communications plans to ensure topic consistency, relevancy, and alignment with centralized strategy
- Manage operational processes including budget tracking, internal request workflows, and ongoing program reporting to drive efficiency and accountability

A day in the life:
In this role, you will drive strategic planning for proactive Prime and influencer campaigns, creating compelling narratives that resonate across diverse markets. You will analyze international influencer performance metrics, drawing insights and developing recommendations for future activities. By collaborating cross-functionally, you'll leverage key business insights to inform and enhance communication strategies.

Your responsibilities will extend to managing communications messaging databases, assessing effectiveness, and writing creative briefs for communications programs. You'll consult on country communications plans to ensure topic consistency and relevancy, create comprehensive toolkits that empower international PR teams to tell localized stories effectively, and support reactive issues management including developing responses for business experiments. Your work will directly influence how Amazon's Prime and Influencer programs engage millions of customers worldwide.

Basic Qualifications:

- Experience in professional communications or public relations
- Bachelor's degree in communications, public relations, or a related field
- Experience in developing and executing communication strategies
- Demonstrated ability to manage multiple projects while maintaining attention to detail
- Experience in influencer marketing or influencer relations

Preferred Qualifications:

- Experience in international or multi-market communications
- Track record of successful agency management
- Experience in retail or e-commerce communications

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