Freelance Visual Merchandiser

Betty and the Brands -- Brighton

THE BRIEF:

Betty and the Brands is an independent fashion boutique in the heart of Brighton’s Lanes, championing the work of around 40 sustainable and independent designers, artists and makers.

We bring together a constantly changing mix of independent fashion, vintage, pre-loved pieces and unique designs, creating a space that feels more like a discovery than a traditional retail environment.

We’re looking for a freelance Visual Merchandiser to help us develop and elevate the way our products, brands and stories are presented in store.

We want someone with a strong creative eye and a real understanding of fashion, styling and visual storytelling -- someone who can take our eclectic mix of designers and turn it into displays that feel exciting, contemporary and commercially strong.

THE ROLE:

You’ll be responsible for refreshing and developing the overall visual presentation of Betty, including:

• Creating eye-catching and inspiring window displays.
• Styling mannequins and complete looks.
• Creating interesting stories and product groupings across our different designers.
• Making our independent and sustainable brands really stand out.
• Working creatively with our constantly changing stock.
• Regularly refreshing displays so the shop always feels exciting and new.
• Making the most of our space, fixtures and existing materials.
• Creating a strong visual journey through the shop that encourages customers to explore and discover.
• Bringing your own ideas and creative perspective to Betty.
• Helping us continually evolve the visual identity of the shop.

We’re looking for someone who understands that great visual merchandising is both creative and commercial -- making the shop look amazing while helping our products sell.

THE BETTY AESTHETIC:

We don’t want Betty to feel overly polished, predictable or corporate.

We’re about personality, discovery, individuality and sustainability. We want customers to feel like they’ve found something they weren’t expecting.

Our visual merchandising should feel:

Fashion-forward. Eclectic. Cool. Considered. Playful. Unexpected.

We’re not looking for someone to simply follow a set of guidelines. We want someone who can look at the space with fresh eyes, have ideas, experiment and help us make Betty even better.

SUSTAINABILITY:

Sustainability is at the heart of what we do.

We’re passionate about supporting independent and sustainable designers, vintage and pre-loved fashion, and finding more considered ways to approach retail.

We’re particularly interested in creative solutions that reuse, repurpose and make the most of what we already have, rather than creating unnecessary waste.

WHO WE’RE LOOKING FOR:

We’re looking for a creative, fashion-led person who:

• Has previous experience in visual merchandising, styling, fashion retail or a similar creative role.
• Born with style ;-)
• Has a strong eye for colour, proportion, texture, composition and styling.
• Has a genuine passion for fashion and visual presentation.
• Understands how to create displays that are both inspiring and commercially effective.
• Is confident working independently and bringing their own ideas.
• Is practical and hands-on, and happy to physically move, style, dress and rearrange the space.
• Has excellent attention to detail and creative flair.
• Is reliable, organised and easy to work with.

A portfolio or examples of previous visual merchandising, styling, window display or other relevant creative work is essential. We want to see your creative eye and understand how you approach a space.

THE FREELANCE ROLE:

Freelance / flexible hours, paid hourly
Location: Brighton Lanes
Start: ASAP

We’re ideally looking for someone who can work with us on an ongoing basis, returning regularly to refresh the shop, windows and displays as our stock, brands and seasons change.

HOW TO APPLY:

Please send us:

• A short introduction about yourself and your experience
• Your portfolio or examples of previous work
• Your hourly freelance rate
• Your availability

We’d particularly love to see examples of fashion styling, visual merchandising, window displays, retail spaces or other creative projects.