Social Media and Website Manager (24 months FTC)

About Cadbury

Cadbury is one of the world's most loved confectionery brands, with a rich heritage spanning over 200 years. As part of Mondelēz International, we bring joy to millions of consumers across the UK and Ireland through iconic products including Dairy Milk, Roses, Heroes, Crème Egg, and many more. Our digital presence is central to how we connect with our passionate community of fans.

The Role

We are looking for a creative, data-driven, and passionate Social Media and Website Manager to lead Cadbury's digital presence across the UK and Ireland. You will be responsible for developing and executing a best-in-class social media strategy and managing the Cadbury UK & Ireland website, ensuring a seamless and engaging consumer experience across all digital touchpoints.

This is a fantastic opportunity to be the voice of one of the UK's most iconic brands and make a real impact on how millions of consumers engage with Cadbury online.

Key Responsibilities

Social Media Management

• Own and execute Cadbury's social media strategy across all key platforms (Instagram, Facebook, TikTok, X/Twitter, YouTube, Pinterest) for the UK & Ireland market
• Plan, create, and publish compelling, on-brand content that drives engagement, brand love, and community growth
• Manage the social media content budget and calendar, ensuring alignment with seasonal campaigns, product launches, and key cultural moments
• Monitor, respond to, and engage with the Cadbury community, fostering meaningful two-way conversations
• Collaborate with creative agencies, influencers, and content creators to develop high-quality assets
• Utilise local and global tools to review, assess and approve influencer plans across Cadbury brands and campaigns
• Collaborate with Consumer Experience team and media agency on paid social strategy to amplify key campaigns
• Stay ahead of emerging social media trends, platform updates, and best practices

Website Management

• Own and manage the Cadbury UK & Ireland website strategy and budget (cadbury.co.uk), ensuring content is accurate, up to date, and optimised for user experience
• Work with the digital development team and agencies to plan and implement website improvements, new features, and seasonal updates
• Manage the content management system (CMS) to publish and update product pages, campaign landing pages, recipes, and editorial content
• Monitor website performance using analytics tools (e.g. Google Analytics, Adobe Analytics) and provide regular reporting with actionable insights
• Ensure SEO best practices are applied across all website content to drive organic traffic growth
• Oversee the website's accessibility standards and compliance with relevant regulations

Analytics & Reporting

• Track, analyse, and report on social media and website KPIs, including reach, engagement, traffic, and conversion metrics
• Use data and consumer insights to continuously optimise content strategy and digital performance
• Present monthly performance reports to key stakeholders, with clear recommendations for improvement

Cross-Functional Collaboration

• Work closely with the wider Cadbury marketing team and global digital teams to ensure consistency and alignment
• Partner with the eCommerce team to support digital shelf and direct-to-consumer initiatives
• Brief and manage external agencies and freelancers as required

About You

Essential Skills & Experience

• 3–5 years of experience in social media management and/or digital marketing, ideally within an FMCG, retail, or consumer brand environment
• Proven track record of growing and engaging social media audiences across multiple platforms
• Strong copywriting skills with the ability to adapt tone of voice for different platforms and audiences
• Experience managing a brand website and familiarity with CMS tools beneficial
• Proficiency in social media management tools (e.g. Sprinklr, Brandwatch, Sprout Social)
• Strong analytical skills with experience using Google Analytics or similar tools
• Excellent project management and organisational skills, with the ability to manage multiple priorities simultaneously
• A genuine passion for digital trends, social media, and consumer culture

Desirable Skills & Experience

• Experience working with or managing influencer partnerships
• Knowledge of SEO principles and best practices
• Experience with paid social media advertising
• Familiarity with the confectionery, food, or FMCG sector

Personal Attributes

• Creative thinker with a strong eye for compelling content
• Proactive, self-starter who thrives in a fast-paced environment
• Collaborative team player with strong stakeholder management skills
• Consumer-first mindset with a passion for building brand love
• Enthusiastic about the Cadbury brand and its heritage

What We Offer:

• Competitive salary and annual bonus scheme
• Hybrid working (3 days in office, 2 days remote)
• 25 days annual leave plus bank holidays
• Pension scheme with employer contributions
• Private healthcare and wellbeing benefits
• Product allowance (yes, that means chocolate!)
• Access to Mondelēz International's global learning and development programmes
• A vibrant, inclusive, and collaborative workplace culture