Social Media and Influencer Manager

We’re looking for a Social & Influencer Manager to help shape how George at Asda shows up in culture and connects with millions of customers every day.

This is a key role within our Social team, responsible for developing and delivering social and influencer strategies that build brand awareness, drive engagement and bring our products, campaigns and brand purpose to life.

You’ll be at the heart of our social and influencer activity, working closely with our in-house Studio, Campaign and Content teams, creative agencies, media partners and teams across the wider business. From creating scroll-stopping social content to identifying the next generation of creators and building standout influencer partnerships, you’ll combine creativity, insight and cultural understanding to make Asda famous for doing things differently.

You’ll also be a social and influencer champion across the business — sharing best practice, spotting new opportunities and helping teams understand how we can use social and creators to deliver real brand and commercial impact.

What you’ll be doing:

• Develop and deliver Asda’s social and influencer strategies across multiple platforms, using audience insight, data and cultural trends to shape our approach.
• Create and oversee high-quality, relevant and engaging social content that strengthens the Asda brand and drives awareness, reach and engagement.
• Develop influencer and creator partnerships that authentically connect our brands, products and campaigns with our target audiences.
• Lead influencer campaigns end-to-end, from talent identification and briefing through to activation, measurement and optimisation.
• Identify emerging creators, talent, communities, platforms and trends that can help Asda reach new audiences and remain culturally relevant.
• Work closely with Campaign, Content, Studio, PR and Media teams to ensure social and influencer activity is integrated across our wider marketing plans.
• Develop organic and paid social plans, working with media partners to maximise reach, effectiveness and return on investment.
• Build strong relationships with creative agencies, influencer agencies, talent and management teams, providing clear direction and constructive feedback.
• Manage multiple stakeholders and competing priorities, using insight and data to determine where social and influencer activity can add the greatest value.
• Monitor, analyse and report on social and influencer performance, using KPIs and insight to demonstrate effectiveness and shape future activity.
• Stay ahead of the latest developments across social, creators and digital technology, identifying new opportunities for Asda to innovate.
• Ensure all social and influencer activity is on-brand and compliant with relevant ASA, legal and regulatory requirements.
• Manage projects and budgets effectively, ensuring activity is delivered on time and within budget.
• Lead, motivate and develop a high-performing team, creating an environment where people feel empowered to deliver their best work.

About you:

You’re passionate about social and the creator economy, with a strong instinct for what makes people stop, engage and share. You understand how brands can use social and influencer partnerships to build relevance and meaningful connections with audiences.

You’ll have:

• Proven experience developing and delivering social media and influencer strategies across multiple platforms.
• A strong track record of delivering measurable results across awareness, reach, engagement and effectiveness.
• Experience managing, motivating and developing a team to deliver against clear objectives.
• Strong knowledge of the influencer and creator landscape, including talent identification, platform behaviours, communities and emerging trends.
• Experience managing influencer campaigns end-to-end, including briefing, talent management, content delivery and measurement.
• Excellent copywriting, editing and storytelling skills, with a strong understanding of how content needs to work across different platforms.
• Excellent communication and stakeholder management skills, with the confidence to influence and challenge at all levels.
• Experience managing creative, social, media and influencer agencies and external partners.
• Strong project and budget management skills, with the ability to manage multiple priorities and deadlines.
• A genuine passion for social culture, emerging trends, creators and digital innovation.
• Experience using social media management and listening platforms
• A strong understanding of brand reputation, ASA guidelines and best practice across social and influencer marketing.
• A commercially minded approach, with the ability to demonstrate how social and influencer activity contributes to wider business objectives.

Why George at Asda?

This is an opportunity to play a leading role in shaping how one of the UK’s biggest retailers shows up in culture.

You’ll work across a huge variety of products, campaigns, audiences and talent, with the opportunity to make your mark on how Asda connects with customers through social and creators.

If you’re ambitious, culturally curious and excited by the opportunity to make social and influencer work harder for a major UK brand, we’d love to hear from you.

Everything you'll love:

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus

• Company pension up to 7% matched

• Company Car allowance of £5,700

• 15% colleague discount in store and online

• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves