Social Media Executive

About Greenpark:

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search and Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Opella, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more. 

Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark.

Our Values:

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. 

About the role:

As a Social Media Executive, you will manage and drive the organic social presence of a senior, high profile business leader for one of our key clients. Based in the UK and reporting to our Social Media Director, you’ll plan, write and publish content across social channels with a focus on LinkedIn and Instagram to help build an authentic and engaging purposeful profile. You’ll work hand in hand with our Digital PR team so that social amplifies earned media, speaking opportunities and events, and every channel tells the same story.  

What you’ll do:

• Plan, write and publish organic content across LinkedIn and Instagram, working alongside the client team on existing engagements while exploring new territories of relevant interest. 

• Write all social copy in the profile owner’s own voice, keeping it personal, credible and true to their agreed positioning and narrative pillars. 

• Work with the Social Media Director to set publishing guidelines, cadence and content pillars for the profile. 

• Build and maintain the content calendar and approval workflow, making sure everything is signed off before it is published. 

• Partner with the Digital PR team to align social with media coverage, opinion pieces, interviews, speaking and panel opportunities and events, turning those moments into timely social content. 

• Liaise directly with the profile owner and their team on briefs, approvals and feedback. 

• Monitor platform trends and conversations relevant to the profile’s narrative pillars, and suggest timely reactive opportunities. 

• Report monthly on social performance and contribute to quarterly reviews of volume, frequency and resourcing. 

About you:

• At least two years’ experience in social media, including planning and executing organic content for personal or executive profiles in the UK and Europe. 
• Expert, hands on knowledge of LinkedIn and Instagram, including formats, native features and what performs on each. Experience on these two platforms is prioritised above all other channels. 
• Experience working closely with PR, communications or press office teams, and a clear understanding of how earned media, events and social work together. 
• Excellent copywriting skills – experience in English and French is preferred. 
• Comfortable working within approval workflows with senior stakeholders, and taking direct feedback from the person you represent. 
• Highly organised, able to work independently and as part of a team, and to deliver on deadline. 
• Experience in luxury, premium or corporate leadership sectors is a bonus. 
• You
  live and breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’,
  championing openness, respect, innovation, and teamwork, so that every interaction, both internally and externally, reflects our commitment to our values. 

How we’ll support you:

• 25 days of holidays per year + UK bank holidays and your birthday off. 
• Christmas Closure - (extra days on top of your holiday allowance) 
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc) 
• Private pension and private healthcare insurance. 
• Access to VDU Eye Tests and Employee Assistance Programme (EAP). 
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards). 
• LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.  
• Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.  
• Enhanced maternity/paternity leave allowances. 
• WFA policy – work from abroad for up to 4 weeks per year. 
• Yearly Calm subscription 

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive. 

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.