Senior Paid Media Manager

At Informa, no two days and no two people are the same, and you'll find the freedom, opportunity and support of a fantastic community to make a real impact.

We’re an international business that connects specialists with knowledge, helping them to learn more, know more and do more through live and on demand events, digital and data-driven services and academic research.

We are home to over 10,000 colleagues across 30 countries and are a member of the UK’s FTSE 100 group of leading public companies. We’re thrilled to have earned the #3 spot in Glassdoor's Best Places to Work 2025 UK list, a recognition based solely on reviews by those who know us best - our current and previous colleagues. 

In Global Support, we provide expert guidance and hands-on support to the Informa Group and Informa’s many business teams. Across tech, finance, legal, corporate development, HR, communications, operations and many other areas, we work collaboratively and flexibly to help our brands serve their customers and help the company succeed.

The Paid Media Manager will play a critical role in supporting the VP Performance Marketing in driving excellence across paid digital media channels—including PPC, paid social, and programmatic—within One Informa. This role will focus on executing strategies, managing agency relationships, and ensuring high-performing campaign delivery to achieve consistent, scalable, and measurable results aligned with business objectives.

The Paid Media Manager will act as a key contributor to the success of paid media initiatives, with a particular emphasis on agency management and operational execution. In this role you will not be running campaigns directly, you will be setting the frameworks to drive standardised ways of working and best practise at group level - helping to build an efficient performance marketing machine that will drive measurable commercial improvements through increased efficiency and performance.

Key Responsibilities:

Strategic Support:

• Collaborate with the VP Performance Marketing to implement the vision and strategic role of paid media across One Informa.
• Assist in building and evolving group-wide frameworks for PPC, paid social, and programmatic campaigns.
• Support the establishment of standards and best practices to drive consistency, performance, and innovation across teams and agencies.
• Partner with business and marketing leaders to translate commercial objectives into actionable paid media strategies.

Campaign Execution & Optimization:

• Where required, deep dive into specific campaigns to recommend improvements and best practice
• Monitor campaign performance, optimize for ROI/ROAS, and ensure adherence to established KPIs and benchmarks.
• Collaborate with internal teams to ensure campaigns are effectively structured, targeted, and optimized for maximum impact.

Agency Management:

• Act as the primary liaison between One Informa and media agencies, ensuring alignment with defined scopes, performance frameworks, and review cadences.
• Support the evaluation, onboarding, and ongoing management of media agencies across paid search, paid social, and programmatic channels.
• Drive accountability and performance improvement through regular agency reviews and audits.
• Collaborate with the VP Performance Marketing to maintain strong relationships with key channel partners (e.g., LinkedIn, Meta) to optimize spend and campaign innovation.

Internal Team Enablement:

• Provide guidance and mentorship to in-market and functional teams on campaign architecture, optimization, and strategic approach.
• Support capability development initiatives, including training programs, resources, and frameworks to elevate internal team expertise in paid media.
• Actively contribute to the paid media marketing community by sharing insights, emerging trends, and best practices.

Measurement & Reporting:

• Assist in setting unified KPIs, benchmarks, and attribution models for paid media campaigns.
• Collaborate with the Group Data Analytics teams to ensure accurate reporting structures and actionable insights.
• Conduct regular audits and reviews to identify areas for improvement and implement best-in-class playbooks.

How Success Will Be Measured:

• Performance & Efficiency: Media ROI/ROAS, Customer Acquisition Cost (CAC), Cost Per Lead/Conversion, Conversion Rate Improvement.
• Agency Management: Agency Performance Scores, Alignment with Frameworks, Compliance Rates.
• Team Enablement: Internal Team Capability Maturity, Training Adoption Rates, Onboarding Time for New Markets.
• Business Alignment: Stakeholder Satisfaction, Integration with Commercial Goals, Contribution to Forecast Accuracy.

Qualifications:

We’re looking for someone who:

• Has proven expertise in paid media management, you have a strong track record of driving performance acros PPC, paid social, and programmatic channels and setting best practise at scale.
• Thrives in collaboration: You work effectively with internal teams, agencies, and channel partners to deliver measurable results.
• Is results-driven: You focus on metrics that matter, ensuring the best practise recommendations align with business objectives.
• Is adaptable and innovative: You stay ahead of industry trends, challenge assumptions, and push boundaries to improve performance.
• Communicates effectively: Your ability to build trust and influence stakeholders ensures alignment and success across teams.

This role offers an exciting opportunity to contribute to the success of One Informa’s paid media initiatives while working closely with the VP Performance Marketing to drive innovation, consistency, and measurable impact.

Additional Information:

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.