Online Brand Manager - Matrix & Biolage
Job
As the Online Brand Manager for Matrix & Biolage, you will champion the digital strategy and shape the online experience for these pioneering professional haircare brands.
A Day in the Life:
- You will drive the online vision and digital growth for our dynamic Matrix and Biolage brands, aligning brand equity with high-impact commercial plans.
- Manage media activation budgets including Google Search, display, paid social, and self-serve retail media platforms like Criteo to maximize consumer acquisition and ROI.
- Act as the key touchpoint for commercial teams and Pureplayers like Look Fantastic, collaborating on joint business plans and securing prime digital shelf visibility.
- Execute digital campaigns and product launches across the activation calendar, optimizing digital assets and first-party data capture for key retail events.
- Analyze performance metrics such as ROAS, Share of Search, CTR, and CVR, leading a "test & learn" approach to continuously improve campaign efficiency.
- Coordinate channel demand forecasting with supply chain and marketing teams to ensure stock availability and manage digital marketing budgets accurately.
Who You Are:
- You are a proactive collaborator with an analytical and commercial mindset, ready to make our brands stand out online.
- You bring a solid foundation in performance marketing or digital media campaigns from a brand, agency, or retailer side, with experience in sponsored search, paid social, or retail media.
- You have a strong analytical mindset and are comfortable tracking and interpreting e-commerce KPIs to optimize brand visibility on the digital shelf.
- You are a natural relationship builder who communicates effectively, collaborating smoothly with internal commercial teams, external retail buyers, and agency partners.
- You demonstrate great agility, with the ability to manage multiple retail budgets and prioritize digital campaigns in a dynamic, fast-paced environment.
- You are a self-motivated learner, showing openness and curiosity to deeply understand the professional hair industry and emerging digital commerce trends.
WHAT WE OFFER:
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE:
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the Professional Products Division, our mission is to be the partner of choice for the professional hair industry. Inspiring stylists and creating desirability amongst consumers with meaningful brands. We’re the founding Division for the L’Oréal group, with a rich history over 110 years. The 8-brand portfolio includes the likes of L’Oréal Professionnel, Kérastase, Redken and Matrix and the division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair and beauty products.
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