Midweight Copywriter

The role:

A busy, interesting role for an experienced Midweight Copywriter.

You’ll be responsible for developing clear, engaging and effective copy across a wide range of marketing communications.

Working as part of the internal studio, you’ll support campaigns and content across both B2B and B2C channels.

Working closely with designers and marketing teams, you’ll make sure that messaging is compelling, consistent with tone, messaging and brand voice and aligned with the needs of customers across the journey, maximising on your experience of using AI tools effectively.

How you’ll help us make health happen:

Copy Development:

• Write and edit copy across marketing channels including digital, social, email and web, working confidently with AI tools.
• Adapt messaging across audiences and campaign formats.
• Ensure copy supports the creative concept and campaign objectives.

Collaboration:

• Work closely with designers to develop integrated creative assets.
• Contribute ideas during creative development and campaign planning.

Quality & Consistency:

• Maintain brand tone of voice across all communications.
• Ensure copy is accurate, clear and aligned with brand guidelines.
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You:

• Strong, relevant copywriting experience across marketing channels
• Able to demonstrate writing engaging and persuasive copy.
• Clear evidence of advanced and effective use of AI tools.
• Meticulous attention to detail.
• Able to manage multiple projects simultaneously.
• A creative thinker with strong storytelling instincts
• A collaborative team player, open to feedback
• Organised and delivery-focused

Benefits:

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You’ll receive the following benefits and more:

• 25 days holiday pro rata, increasing through length of service, with option to buy or sell.
• An enhanced pension plan and life insurance
• Private Medical Health Insurance
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.