Marketing Manager

We are looking for a part-time Marketing Manager to join our team – a dynamic role with the opportunity to make a difference.

This is a hands-on, commercially focused role for a proven agency marketer who understands how high-quality agencies grow. You'll lead Dusted's day-to-day marketing, delivering against an established strategy while helping build the engine that drives our visibility, reputation, thought leadership and qualified opportunities. Working across content, PR, digital, CRM, sales enablement and business development, you'll combine strategic thinking with hands-on delivery.

Working closely with the Directors and senior leadership team, you'll have genuine influence over how the agency grows. We've already built the strategic foundations, sharpened our proposition and identified clear opportunities. Your role is to turn that platform into sustained market momentum through focused execution, fresh thinking and commercial instinct.

For the right person, this is a rare opportunity to make a visible impact in an ambitious, award-winning agency that competes on quality, specialist expertise and trusted relationships. As AI and marketing technology continue to reshape the industry, our independence gives us the freedom to move quickly, embrace innovation and turn ideas into action. If you want to do meaningful work, have your voice heard and see the commercial impact of what you deliver, you'll thrive here.

What are we looking for?

A commercially minded mid-weight marketer with experience in agency-side marketing, growth, PR support and business development. You will understand how senior decision-makers buy, how agencies win work and how to turn expertise into content, conversations and commercial opportunity.

You will make Dusted more visible, distinctive, trusted, commercially effective and less interchangeable by:

• Running a focused ‘always on’ marketing engine: With clear priorities, a quarterly delivery plan and consistent KPI tracking, reporting and cross-team delivery.
• Supporting new business acquisition and development: By joining up content, PR, outbound, referrals and follow-up into a coherent pipeline approach.
• Turning our proprietary insight, award-winning work and niche sector expertise into distinctive content, discerning industry connections and deeper trusted client relationships.

Key responsibilities:

Marketing planning and delivery:

• Deliver and execute a quarterly marketing plan aligned to Dusted's strategy, commercial goals and priority sectors.
• Own day-to-day marketing delivery, bringing structure, pace and accountability to execution.
• Ensure every marketing activity strengthens Dusted's positioning, reputation and commercial impact.

Content, PR and thought leadership:

• Lead an integrated content programme across digital, social, email, PR, awards and thought leadership.
• Own the editorial calendar, producing and commissioning high-quality content that reflects Dusted's expertise.
• Raise the profile of Dusted and its leadership through PR, speaking opportunities, partnerships and industry networks

Demand generation and business development:

• Develop targeted campaigns with Directors and external partners to generate qualified opportunities.
• Create compelling marketing and sales assets that support business development, pitches and client engagement.
• Strengthen referral, client and partner marketing to improve pipeline quality and conversion.

Digital, CRM and performance:

• Manage digital marketing activity across the website, search, social, email and CRM.
• Develop HubSpot into a measurable demand generation platform, including automation, lead scoring and nurture.
• Track performance, report against commercial KPIs and use AI to continually improve marketing effectiveness.

Essential experience:

• 3-5 years marketing experience in a recognised agency, brand consultancy or marketing services
• Marketing degree or relevant level CIM qualification (or similar)
  Strong understanding of premium, high-consideration services and relationship-led growth
• Track record delivering agency marketing plans that improved visibility, reputation, lead quality and built targeted pipeline
• Hands-on experience running HubSpot including lead capture, lead scoring and nurture workflows
• Strong editorial judgement briefing writers, editing to brand voice, and short-form writing yourself
• Ability to work confidently with founders, directors and senior client stakeholders.
• Confident use of AI tools for research, planning, content workflows and productivity
• Comfortable balancing planning with hands-on delivery

Useful additional experience:

• Understanding of brand, design, digital, creative, PR or communications agency environments
• Experience in B2B and B2C tech, finance, SaaS, industrial, energy and fintech/medtech sectors
• Experience supporting pitches, proposals, discovery conversations or commercial planning
• Familiarity with GA, GSC, SEO principles, CRM email platforms, and tools such Figma/Canva or similar tools
• AI training or equivalent professional experience is welcome, but not essential

Personal attributes:

• Commercial, strategic and ICP-focused
• Clear confident communicator with strong written, verbal and presentation skills
• Proactive, organised and self-motivated with an entrepreneurial nature
  Collaborative and team orientated with the confidence to advise senior stakeholders
• Curious about technology, innovation, AI and the future application in marketing and branding
• Practical, accountable and pragmatic prioritising activity on the outcomes that matter
• Can-do attitude and team orientated

Benefits:

• 28 days holiday (Plus bank holidays)
• 1 extra days holiday for your birthday
• Hybrid working (Minimum of 2 days in the London studio)
• Home working/office set-up allowance
• Training and development budget
• BUPA Healthcare (After 1st year)
• Salary sacrifice scheme