Head of Brand & Global Campaigns

About THG:

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. 

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. 

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.  

With us, you’ll go further, faster. What are you waiting for? 

About the Role:

This is an exciting opportunity to join the Brand team at a pivotal time for both Myprotein and Myvitamins. Reporting directly to the Brand Director, you'll play a key role in bringing our brand strategy to life through best-in-class, integrated global campaigns that drive brand awareness, customer engagement and commercial growth across our international markets.

As Head of Brand & Global Campaigns, you'll lead the planning and delivery of our annual global campaign calendar, owning the development of high-impact, insight-led campaigns across both brands. This is a campaign-heavy leadership role, responsible for ensuring our biggest global brand moments are delivered consistently across every customer touchpoint, while maintaining creative excellence and commercial focus.

You'll work cross-functionally with Creative, Social, Influencer, PR, CRM, Media, Product Marketing, Commercial and Regional Marketing teams to deliver integrated global campaigns that strengthen our brand positioning and support business objectives. Alongside campaign delivery, you'll lead and develop a high-performing Brand & Campaigns team, embedding best practice and continually raising the standard of brand execution across the business.

What You'll Be Responsible For:

• Leading the development and execution of integrated 360° global brand campaigns across Myprotein and Myvitamins.
• Owning the annual global campaign calendar, ensuring key launches, innovation moments and seasonal activations are delivered on time and to the highest standard across all markets.
• Translating brand strategy into compelling global campaign plans that build brand equity while supporting commercial objectives.
• Working closely with the Brand Director to evolve and execute the long-term global brand vision across both brands.
• Partnering with Creative, Social, Influencer, PR, CRM, Paid Media, Product Marketing, Commercial and Regional Marketing teams to ensure campaigns are fully integrated across every channel and market.
• Championing creative excellence throughout campaign development, ensuring consistency of messaging, visual identity and execution across all customer touchpoints globally.
• Using customer insights, market trends and campaign performance to continually optimise future campaigns and identify opportunities for innovation.
• Managing campaign budgets, timelines and resource planning to ensure efficient delivery.
• Building strong relationships with senior stakeholders across the business, influencing decision-making and aligning teams behind shared global campaign objectives.
• Leading, coaching and developing a high-performing Brand & Campaigns team, fostering collaboration, accountability and continuous development.

What We're Looking For:

• Extensive experience in brand and integrated global campaign marketing, ideally within a global consumer, retail, lifestyle or wellness business.
• Proven experience developing and delivering large-scale, multi-channel global campaigns that deliver measurable brand and commercial impact.
• Strong understanding of brand strategy and how to translate it into engaging, customer-first global campaigns.
• Experience leading and developing high-performing marketing teams.
• Excellent stakeholder management skills with the ability to influence at all levels of the organisation.
• A commercially minded approach, balancing creativity with business performance.
• Strong organisational and project management skills, with experience managing multiple priorities in a fast-paced environment.
• Confidence using consumer insights and campaign data to inform decisions and optimise future activity.
• A passion for building globally recognised brands and creating campaigns that customers genuinely connect with.

What’s in it for me? 

Career Development:

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave:

• 25 days annual leave plus bank holidays. 

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 

• Enhanced maternity and paternity pay, depending on length of service.  

• Up to 10 days compassionate leave. 

• Buy back up to 3 days each year. 

• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support:

• Access face-to-face and virtual appointments with our in-house GP.
   
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  

• State-of-the-art on-site gym. 

• Access to our on-site physio. 

Other Perks:

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 

• Subsidised bus pass from Manchester City Centre to our ICON office.  

• Up to 50% staff discount on THG brands. 
   
• On-site staff shop.
   
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 

• Anniversary gifts when you hit 5 and 10 years of service. 

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.