Graphic Designer

Marketing & Brand at Primark:

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

We are looking for a talented Packaging designer with at least 5 years’ experience in Packaging Design. Working as part of a small in-house design team you will have confidence to use your initiative to get the job done creatively and to a high standard.

What You’ll Get:

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.

Let’s talk lifestyle: Healthcare, pension & potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

What You’ll Do as Graphic Designer:

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day: 

• Create engaging and commercially effective packaging solutions that strengthen the Primark brand and enhance the in-store customer experience.
• Lead packaging projects end-to-end, from interpreting briefs and developing initial concepts through to final print production and delivery.
• Develop original packaging designs, including logos, illustrations, graphics, and other brand elements that align with creative and commercial objectives.
• Ensure all packaging designs remain consistent with Primark's brand guidelines and visual identity across all product categories.
• Bring fresh thinking, creativity, and innovative design solutions to a wide variety of commercial and seasonal briefs.
• Manage multiple packaging projects simultaneously, effectively balancing priorities while meeting deadlines and business requirements.
• Demonstrate extensive knowledge of print production processes, with a strong focus on packaging design, materials, finishes, and print specifications.
• Collaborate closely with Buying teams and key stakeholders to ensure briefs are delivered accurately, efficiently, and within agreed timelines.
• Work in partnership with the Packaging Design Manager to develop, refine, and execute high-quality packaging solutions.
• Build strong working relationships and engage regularly with the Packaging Design Manager, Designers, Artworkers, Brand Team, Packaging Coordinators, wider Creative teams, and other key stakeholders to ensure successful project delivery and alignment.

What You’ll Bring:

We want every person in our organisation to feel like they’re making a key contribution. Here are some of the experiences and skills you’ll need for the role:

• Hold a degree in Design or an equivalent qualification, with a minimum of five years' proven experience in packaging design.
• Demonstrate a strong portfolio that showcases creativity, originality, commercial awareness, and successful packaging design projects.
• Possess a meticulous eye for detail, with a strong commitment to accuracy, consistency, and maintaining high-quality design standards.
• Exhibit excellent typography skills, with additional expertise in iconography and visualisation considered a strong advantage.
• Maintain advanced proficiency in Adobe Creative Suite, particularly Adobe InDesign, Photoshop, and Illustrator.
• Be capable of working effectively both independently and as part of a collaborative creative studio team.
• Bring the energy, adaptability, initiative, and resilience required to thrive in a fast-paced and creative environment.
• Ideally have experience within fashion retail, although this is preferable rather than essential.
• Be highly organised and commercially minded, with strong planning, prioritisation, multitasking, and project management skills to consistently meet deadlines and business objectives.
• Demonstrate excellent interpersonal, communication, presentation, and relationship-building skills, with the ability to influence, coach, collaborate, present complex information clearly, exercise emotional intelligence, and challenge constructively and professionally when required.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

About Primark:

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.  

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. 

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

If you require extra support at any stage of the selection process, please get in touch with our team.