Copywriter - B2B

Role: Copywriter - 12 month FTC

Location: London, United Kingdom

About the role:

As Copywriter, you'll develop original, on-brand copy and editorial content across a wide range of briefs, channels, and audiences - from campaign headlines and video scripts to digital content, thought leadership, event and marketing collateral, email campaigns, and long-form communications. Working closely with designers, motion specialists, and client stakeholders, you'll bring briefs to life with clarity, creativity, and a consistent editorial voice.

You'll work within a regulated financial services environment, bringing a considered approach to compliance requirements, claims, and substantiation, while never losing sight of what makes copy genuinely compelling. Comfortable integrating AI tools into your workflow, you'll build a deep understanding of the client's tone of voice and marketing objectives - always looking for smart ways to enhance output and work efficiently at pace.

What you will be doing:

Copy & Editorial:

• Develop original, on-brand copy across campaigns, video scripts, digital content, thought leadership, event collateral, email, and long-form communications
• Produce copy for industry events and conference materials, adapting tone, format, and audience focus for exhibition, sponsorship, and delegate-facing contexts 
• Lead tone of voice consistency across all account copy, developing conceptual themes, headlines, and supporting copy that resonate with B2B audiences, and making proactive recommendations on creative direction 
• Research the client's target audiences, products, and competitive landscape to inform and maintain brand voice guidelines 
• Ensure all copy meets regulatory and compliance standards, applying required substantiation and disclaimers 

Collaboration & Client Service:

• Work closely with designers, motion specialists, and account leads to develop integrated creative ideas 
• Build effective relationships with client stakeholders to surface product information, USPs, and business context 
• Manage multiple live projects simultaneously, delivering accurate, high-quality copy to tight deadlines 
• Contribute to a positive studio culture and keep timesheets and administrative tasks up to date 

Gen AI & Agentic Thinking:

• Integrate AI tools into copy and editorial workflows, building effective prompts and critically evaluating AI-generated results before use
• Apply an agentic approach to complex, multi-format briefs, breaking them into clear steps and finding efficient paths to the best creative outcome

What you need to be great in this role:

• A strong B2B, technical copywriting portfolio across multiple formats, demonstrating the ability to translate complex technical or commercial information into clear, engaging content 
• Experience writing thought leadership, sector-led editorial, or long-form content, confident developing narratives from research, data, and complex subject matter 
• Familiarity with regulated industries, financial services, insurance, or similar, including writing accurately within compliance, substantiation, or legal review frameworks 
• Exposure to international campaigns and transcreation or localisation processes is advantageous 
• A structured, organised approach to managing multiple concurrent projects without losing creative quality or missing deadlines 
• Strong briefing skills, able to identify the underlying business challenge, ask the right questions early, and pitch copy solutions with clear creative reasoning 
• Experience building productive working relationships with designers, account leads, and client stakeholders in a collaborative creative environment 
• Practical experience using AI tools within a copywriting or editorial workflow, including prompt-building and rigorous evaluation of AI-generated output before use 
• A methodical, adaptive approach to complex briefs: able to break multi-format challenges into manageable steps and maintain creative quality under pressure
• Formal degrees are welcome but not required. Equivalent experience counts. Experience can be gained through work, study, volunteering, or self-directed learning.