Assistant Social Media Manager

Are you a social-first marketer with a passion for health, beauty, and trend-led content? Join Boots UK as Assistant Social Media Manager! Drive high-performing paid and organic campaigns across TikTok, Instagram, Facebook, Pinterest and YouTube for the UK’s leading health and beauty retailer.

What you’ll be doing:

This role is at the heart of our Content, Social and Influencer team and you will report directly to the Content Production Manager, working alongside the wider team, Marketing teams and paid performance partners.

You will bridge the gap between paid social performance and organic strategy, ensuring our campaigns land seamlessly across all social platforms.

Key responsibilities:

• Read, translate, and activate paid social creator lead content from agency media plans to deliver maximum ROI, in line with our brand comms objectives

• Align organic content with paid amplification to ensure brand messaging is consistent and high-converting.

• Build relationships with creators and influencers, negotiating rates and usage rights for paid ad campaigns.

• Tailor content and ad formats to fit channel-specific best practices, testing new formats on TikTok, Meta, and YouTube.

• Collaborate with our Influencer Team to weave creator and UGC assets into paid social ad funnels.

• Analyse campaign metrics (paid & organic) to spot trends, refine targeting, and feed insights into future planning and campaigns

What you’ll need to have (our must-haves):

• Proven hands-on experience managing social across TikTok, Instagram, Facebook, Pinterest and YouTube.

• Comfortable capturing high-quality mobile video and editing social-first content (using tools like CapCut or Premiere Pro).

• Ability to read media plans, understand paid ad specs, and partner with media agencies on campaign activations.

• Strong understanding of creator marketing and how to turn UGC into top-performing paid ad creative.

• Confident building relationships with creators, negotiating fees, contract terms, and usage rights.

• Clear understanding of what content drives engagement vs. conversion across different platforms.

It would be great if you also have:

• Experience in the retail industry.

• Knowledge of social commerce features like TikTok Shop.

• Experience presenting on-camera or interviewing creators at events.

Where your brilliance can take you:

At Boots, we believe in nurturing talent and providing opportunities for career development. You’ll have the chance to grow within the company, explore new roles, and enhance your skills in a supportive environment.

Rewards designed for you:

• Boots Retirement Savings Plan (up to 12% company contribution)

• Generous employee discounts for you and a family member

• Enhanced maternity/paternity/adoption leave pay

• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

• Flexible benefits scheme including options for additional holiday, discounted gym membership, and much more.

There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only.

A bit about us At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

What’s next? If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.