ABOUT

Sega, King of Vintage Computer Games, wanted to capture the nostalgia of their IPs in a new way, and so they came straight to us with the idea of branching out and promoting their new range of merchandise, clothing and more in a mammoth, all-singing, all-dancing style guide. Following their classically retro look, 430 pages later and Sega were presented with what they then called the "best style guide they'd ever had." We proceeded to give ourselves a pat on the back for another job well done.