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Media Associate, Planning
Critical Mass
- Toronto
- perm
-
CAD55,000 to 65,000 per annum
- Start Date: ASAP
As an Associate Media Planner, you are eager to dive into the world of media trafficking, reporting and implementation, and hit the ground running with support from the Media team. With guidance from your Media Director, you’re ready to break into the digital media landscape and learn as much as you can about current media trends and the collaboration between media syndication and creative development. You bring a passion for Media to the office, and your enthusiastic personality makes you keen to offer insights into campaign analysis and optimization. Working across all areas of the Media process, you want to get
Performance Media Associate, Planning
Critical Mass
- Toronto
- perm
-
CAD55,000 to 65,000 per annum
- Start Date: ASAP
We are an experience design agency with a relentless focus on the customer. The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our design process. By creating customer experiences that are simple, valuable, entertaining, and convenient, we deliver measurable results for some of the world’s most admired brands. Today we’re 950 people in 11 offices on 4 continents. We love diverse points of view, open minds, and people who are passionate, driven,
Performance Media Associate, Planning
Critical Mass
- Toronto
- perm
-
CAD55,000 to 65,000 per annum
- Start Date: ASAP
Critical Mass is hiring a Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes. You will: Assist in building and maintaining media plans across digital channels Support campaign setup, trafficking, QA, and tracking implementation Maintain reporting dashboards and performance tracking systems Ensure campaign details align with strategic direction and client goals Compile campaign performance data and support reporting deliverables Identify initial insights and optimization opportunities Support A/B
Senior Media Planner
Critical Mass
- Toronto
- perm
-
$Undisclosed
- Start Date: ASAP
Agency: Critical Mass Job Function: Media Job Subfunction: Media Planning and Buying Job Description: The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions. The ideal candidate has a strong understanding and capability of mining consumer insights and turning them into meaningful connection strategies and channel recommendations. You Will: Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond
Senior Performance Media Manager, Planning
Critical Mass
- Toronto
- perm
-
$Undisclosed
- Start Date: ASAP
Agency: Critical Mass Job Function: Media Job Subfunction: Media Planning and Buying Job Description: Critical Mass is hiring a Senior Media Manager, Performance Planning to join our growing team. As the Senior Media Manager, Performance Planning, you will be responsible for building, executing, and optimizing performance-driven media plans across multiple client accounts. This role focuses on translating strategic direction into actionable media executions that drive measurable business results. You will: Build and manage multi-channel media plans across Search, Social, Programmatic, Video, and emerging channels Translate strategic direction into detailed media recommendations and activation plans. Support budget allocation, forecasting, and campaign structuring Ensure plans align with audience insights and business KPIs Monitor campaign performance and optimize toward ROAS, CPA, CAC, and conversion goals. Partner
