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Senior Performance Media Associate, Planning
Critical Mass
- Toronto
- perm
-
$Undisclosed
- Start Date: ASAP
Agency: Critical Mass Job Function: Media Job Subfunction: Media Planning and Buying Job Description: Critical Mass is hiring a Senior Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes. You will: Assist in building and maintaining media plans across digital channels Support campaign setup, trafficking, QA, and tracking implementation Maintain reporting dashboards and performance tracking systems Ensure campaign details align with strategic direction and client goals Compile campaign performance data and support reporting deliverables Identify initial insights and optimization opportunities Support A/B testing and performance evaluation efforts Assist in translating
