Social Media Specialist

  • London  
    perm  
    Undisclosed  
  • Company
    Red Bull GmbH  
    Start date
    ASAP  
    Duration
    n/a  
  • Closing date
    29 March 2021  
    Posted on
    27 January 2021  

Your brief will be to activate Red Bull’s events, athletes, key artists and website across the UK. You’ll sit in the social team with the Head of Social Media and the Social Media Manager and be responsible for maximising reach and engagement of Red Bull properties across our managed network of channels. You’ll be expected to come up with brilliant and innovative ideas, which go beyond standard social media executions, with the ambition to achieve firsts in social marketing and solidify Red Bull as a market leader.
 

Areas that play to your strengths:
All the responsibilities we'll trust you with:

KEY DUTIES:

Be one of the key sources of creativity in the business, always coming up with new ideas and thinking outside of the box.

Be part of knowledge sharing sessions – champion social media insights in the business.

Look for opportunities to grow Red Bull’s brand in new platforms and communities.

Collaborate with the Social Media team on ideas to achieve overall team goals.

Actively seek out innovations to help achieve world firsts.

CONTENT CREATION:
Create content to be published across social channels to create native engagement, push to other parts of our media network and support marketing initiatives such as events, athlete/artist support and brand campaigns.

Help develop and ideate new social media formats and content ideas.

Refresh and repackage existing content to publish across our platforms.

PROGRAMMING:

Work with social media manager to program always-on content across our managed platforms – Facebook, Instagram, Twitter, TikTok.

Help the wider Programming team increase performance by optimizing our approach to social posting.

Support with paid amplification of content.

ANALYTICS AND INSIGHTS:
Track and report on performance, and continually optimise strategy and delivery.

Develop testing strategies to support new insights, recommendations and optimisations.

Demonstrate social media ROI to ensure on-going investment and integration into all business plans.

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