Social Lead

  • London  
    perm, remote, temp to perm  
    Undisclosed  
  • Company
    Major Players  
    Start date
    ASAP  
    Duration
    2 months  
  • Closing date
    22 March 2021  
    Posted on
    22 February 2021  

The Company:
This is a great opportunity to work with one of the biggest online fashion market places in the world. You will be joining the social media team, a team that responsible and crucial to all brand-marketing activations, from global cultural moments and hero campaigns to local tactics and conversion drivers.

Responsibilities:

  • Responsible for planning for all content publishing - working in close partnership with the Head of Social, creative, production and relevant stakeholders.
  • Leads on reporting and optimisation of BAU content in line with results.
  • Manage a small team of Social Media Executives: guiding them and also empowering them to be autonomous operators across this brands social presences.
  • Collaborate closely with local Heads of Marketing and other internal stakeholders - providing consultancy for content publishing across platforms that meets or exceeds benchmarks.
  • Collaborate closely with their CX team to ensure their CX approach answers their audience needs through social channels.
  • Find and commission relevant talent for social content, manage relationships and facilitate legal obligations
  • Monitor in-app (Looker) as well as cultural/pop trends (social listening, platform monitoring) daily and generate new content ideas alongside the Editorial Creative Lead.
  • Lead on social listening inputs to their audience understanding.
  • Work with Brand team researchers, insights team, curation and marketing teams to deliver primary and secondary research into the social behaviours of their audience.
  • Own results reporting for social - from project results to wider business effectiveness and sentiment.
  • Drive innovation opportunities through Social: new features and uses of existing platforms and expansion to new platforms.

Requirements:

  • Min 7 years of experience in a social leadership role across consumer social media platforms.
  • Excellent planning and organisational skills, managing calendars and campaign documents.
  • Keen interest in emerging platforms and technologies.
  • Strong knowledge of social media metrics and content performance.
  • Strong copywriting skills, and an ability to adapt brand tone of voice to reflect community expectations.
  • Basic knowledge of paid media and biddable optimisation.

Apply for this fantastic opportunity. Please note all applications will be made in confidence.

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