Head of Social and PR

There’s no feeling quite like uniting tech lovers everywhere and we get to do it every single day. Connecting our people, our customers and our partners. We’re a team of 32,000 colleagues working across nine countries to deliver excellence. Be part of framing the future with us. You’ll certainly feel proud when you see what you can achieve here.

The purpose of this role is to lead the strategy & delivery of our end to end customer facing social content and consumer PR outreach – including bread & butter PR (product placement and media incoming) + major initiatives. This is a year when we intend to land a range of game-changing PR and social initiatives – so it’s a 6 month period where a senior social and PR professional can really make their mark and build a real legacy. Customer service responses (on social and PR) are not in scope and the role focuses purely on UK.

Please note, this role is a 6 Month FTC, and will be offered on a FTE/Pro-rata basis. 

As part of this role, you’ll be responsible for:

• Delivering a game-changing PR plan that fundamentally shifts consumer perceptions:
  • Deliver “bread & butter” which includes product placement and PR coverage for established retail events – e.g.  Christmas Gifting, Black Friday, Sale etc. – with clear coverage reporting + grabbing hold of reactive or “jump on the band wagon” moments.
  • Deliver major perception changing coverage for our big initiatives. Such initiatives pivot around new news (e.g. a new service / prop) or are connected to one of our key comms priorities. 
  • Work out how we embed PR into the econometric model: Thereby to move to a place where we can attribute sales & margin benefit to our activity (as we do for advertising and more).
• Delivering a game-changing organic Social plan:
  • Review our social strategy and evolve / improve: Within that make sure we right size our financial investment in this area including the basis by which we spend £s on fan growth  / engagement. 
  • Deliver engagement growth: so more and more people see our content and engage with it (liking, commenting, sharing etc.) – with various streams of engagement.
• Be a fantastic coach: Make sure this period is one where team skills & engagement accelerates.
• Look at our ways of working and recommend improvements. Both within the in-house social team and for the agency model we use in PR.

Desired skills & experience:

• Mastery of PR: with strong experience of working with external agencies to achieve game-changing quantity and quality of coverage (and so ultimately sales/EBIT/CLV).
• Mastery of Social: with strong experience of running a social team to deliver step-changed levels of following and engagement (and so ultimately sales/EBIT/CLV).
• Leadership of thinking: creating game-changing thinking and then convincing a senior leaders to back it.
• Leadership of people: leading teams to create excellent results and high levels of engagement within the team.
• Collaboration: working as part of a team is key to this role including active listening skills and clear communication.

Since the Covid-19 pandemic began we’ve all had to adapt to a new way of working. Although life in our business is a little different since coronavirus struck, the wellbeing of our team – and potential new colleagues – is our priority, now and in the future. Visit our COVID-19 page to discover how we’re keeping everyone safe, in stores, on site, at home and throughout the recruitment process.