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Here at Gousto, we went head-to-head with the supermarket giants with a showstopping social campaign that championed the value of Gousto’s delicious dinners.

Inspired by Gousto’s blockbuster brand campaign Steal The Show, Dinner with the Don draws on TV’s most iconic mafiosi to deliver our lead message – where can you get dinner for just £2.99 and all for the same price as a packet of parmesan?

While our kingpin of value takes centre stage, slick art direction from wardrobe styling and props to production and set design do the heavy lifting to create a world reminiscent of 90s Italian-Americana.

Dinner with the Don appeared on OLV, Meta and TikTok with bespoke iterations for brand awareness and acquisitions. A record breaker for the brand, the Don was Gousto’s best-performing social creative ever, smashing KPIs across engagement, click-throughs, landing page view rates and cost per acquisition.