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Media Associate, Planning
Critical Mass
- Toronto
- perm
-
CAD55,000 to 65,000 per annum
- Start Date: ASAP
As an Associate Media Planner, you are eager to dive into the world of media trafficking, reporting and implementation, and hit the ground running with support from the Media team. With guidance from your Media Director, you’re ready to break into the digital media landscape and learn as much as you can about current media trends and the collaboration between media syndication and creative development. You bring a passion for Media to the office, and your enthusiastic personality makes you keen to offer insights into campaign analysis and optimization. Working across all areas of the Media process, you want to get
Senior Performance Media Manager, Investment
Critical Mass
- Toronto
- perm
-
CAD80,000 to 120,000 per annum
- Start Date: ASAP
Critical Mass is hiring a Senior Performance Media Manager, Investment to join our growing team. As the Senior Performance Media Manager, Investment, you are responsible for leading the planning, management, and execution of client’s media strategy to maximize client business/marketing objectives. You must have in depth knowledge of all digital channels including display, programmatic, video, mobile, social, and other emerging channels. Therefore, experience in OOH and Print is a must. You will also be a strategic leader both internally and in client presentation. You will work closely with Marketing Science and Strategy to align media efforts to other marketing efforts. You
Performance Media Associate, Planning
Critical Mass
- Toronto
- perm
-
CAD55,000 to 65,000 per annum
- Start Date: ASAP
We are an experience design agency with a relentless focus on the customer. The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our design process. By creating customer experiences that are simple, valuable, entertaining, and convenient, we deliver measurable results for some of the world’s most admired brands. Today we’re 950 people in 11 offices on 4 continents. We love diverse points of view, open minds, and people who are passionate, driven,
Performance Media Associate, Planning
Critical Mass
- Toronto
- perm
-
CAD55,000 to 65,000 per annum
- Start Date: ASAP
Critical Mass is hiring a Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes. You will: Assist in building and maintaining media plans across digital channels Support campaign setup, trafficking, QA, and tracking implementation Maintain reporting dashboards and performance tracking systems Ensure campaign details align with strategic direction and client goals Compile campaign performance data and support reporting deliverables Identify initial insights and optimization opportunities Support A/B
Performance Media Manager, Investment
Critical Mass
- Toronto
- perm
-
CAD75,000 to 85,000 per annum
- Start Date: ASAP
Critical Mass is hiring a Performance Media Manager, Investment to join our growing team. The Performance Media Manager, Investment is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients’ goals. They are a Digital native, curious about unique emerging opportunities and prepared to provide a point‐of‐view, recommendation, and optimization recommendations based on campaign performance. They are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.),
Media Director, Programmatic
Critical Mass
- Toronto
- perm
-
CAD135,000 to 160,000 per annum
- Start Date: ASAP
MRM is part of the Omnicom Precision Marketing activation practice with Critical Mass. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences. The Role: We are currently hiring a Director, Programmatic to lead our demand-side platform capabilities within our Client Services function. The Director, Programmatic will have the opportunity to shape programmatic strategy, drive innovation, and grow some of the country’s top brands and advertisers through data-driven
Freelance Creative (Copy, Design, Art & Creative Direction)
Critical Mass
- Toronto
- freelance
-
CAD60 to 90 per annum
- Start Date: ASAP
We’re building a pool of talented freelancers we can call on as projects come up on our team. If your work is a fit, we’ll reach out to discuss Critical Mass and current or future project needs. Who we’re looking for: Copywriters who can move between concept and execution, from big-idea headlines and scripts to social copy, web content and long-form. You know how to find a brand’s voice and stay in it. Designers (graphic, digital, brand, motion) with strong typography, layout and systems thinking. Bonus if you’re comfortable building out campaigns across formats or working within established brand guidelines. Art Directors who can
Senior Financial Analyst
Critical Mass
- Toronto
- perm
-
CAD80,000 to 100,000 per annum
- Start Date: ASAP
This is a position within the Finance Department. This position is part of a growing financial analysis team responsible for the accounting and financial duties required to support the needs of Critical Mass’ defined account teams and ever growing client base. You will: • Lead a “top 5” CM client group as a trusted Finance Business Partner • Review and communicate financial results with senior account and client leads • Manage the revenue and expenses for clients and their projects • Partner with various departments within the company to manage client requirements and needs from a financial perspective • Manage and generate monthly client invoices • Manage time tracking and billings system for company • Forecast, track
Financial Analyst
Critical Mass
- Toronto
- perm
-
CAD60,000 to 90,000 per annum
- Start Date: ASAP
This is a position within the finance department. The financial analyst team responsible for the accounting and financial duties required to support the needs of Critical Mass' defined accounts teams and ever growing client base. You will: Review and communicate financial results with senior account and client leads Manage the revenue and expenses for clients and their projects Partner with various departments within the company to manage client requirements and needs from a financial perspective Manage and generate monthly client invoices Manage time tracking and billings system for the company Forecast, track and manage client budgets Work closely with the project management group in reporting and analyzing project
Associate Program Director
Critical Mass
- Toronto
- perm
-
$Undisclosed
- Start Date: ASAP
Agency: Critical Mass Job Function: Projects and Performance Improvement Job Subfunction: Project and Program Management Job Description: As an Associate Program Director, you are a creative and strategic thinker who loves learning everything there is to know about a client’s brand, business, and customer. You have experience leading multidisciplinary teams, and integrating with agency partners to develop, implement and manage integrated processes, and project trackers. Experience with media and data sciences is an asset. You know what it takes to deliver a digital experience that can improve the lives of customers while surpassing the goals of clients. Being a reliable partner to teams helps you consistently elevate
Senior Art Director
Critical Mass
- Toronto
- perm
-
$Undisclosed
- Start Date: ASAP
Agency: Critical Mass Job Function: Creative Job Subfunction: Art Direction Job Description: Great art direction starts with a great idea. But it's made real through the work — the mood board that captures a feeling no one had words for, the storyboard that makes a client lean forward, the prototype that feels inevitable. As a Senior Art Director at Critical Mass, you develop the concept and drive it all the way through. From the first reference pull to the final comps, you hold the standard. You're the kind of art director who's always watching, always collecting, always finding the reference that cracks the brief open. You see the
Senior Copywriter
Critical Mass
- Toronto
- perm
-
$Undisclosed
- Start Date: ASAP
Agency: Critical Mass Job Function: Creative Job Subfunction: Copywriting Job Description: This role is for someone with rich copywriting experience and demonstrable skills of a growing creative leader. You are virtuosic in your craft, capable of delivering on any number of creative asks with speed, accuracy and style. Confident in your copy, you’ve begun your initial journey into creative leadership. A successful senior creative knows how to bring the magic, but can also step up to help steer a project to where it needs to go. You have been on enough work to know what comes next, and what questions to ask throughout. You are comfortable being a critical independent contributor or guiding light within a larger team. We need you for your talent, your perspective, and your experience. We don’t care where you’ve been, only where you want to go. You will: Love digital. A
Senior Media Planner
Critical Mass
- Toronto
- perm
-
$Undisclosed
- Start Date: ASAP
Agency: Critical Mass Job Function: Media Job Subfunction: Media Planning and Buying Job Description: The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions. The ideal candidate has a strong understanding and capability of mining consumer insights and turning them into meaningful connection strategies and channel recommendations. You Will: Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond
Senior Performance Media Manager, Planning
Critical Mass
- Toronto
- perm
-
$Undisclosed
- Start Date: ASAP
Agency: Critical Mass Job Function: Media Job Subfunction: Media Planning and Buying Job Description: Critical Mass is hiring a Senior Media Manager, Performance Planning to join our growing team. As the Senior Media Manager, Performance Planning, you will be responsible for building, executing, and optimizing performance-driven media plans across multiple client accounts. This role focuses on translating strategic direction into actionable media executions that drive measurable business results. You will: Build and manage multi-channel media plans across Search, Social, Programmatic, Video, and emerging channels Translate strategic direction into detailed media recommendations and activation plans. Support budget allocation, forecasting, and campaign structuring Ensure plans align with audience insights and business KPIs Monitor campaign performance and optimize toward ROAS, CPA, CAC, and conversion goals. Partner
Media Manager, Operations
Critical Mass
- Toronto
- perm
-
$Undisclosed
- Start Date: ASAP
Agency: Critical Mass Job Function: Media Job Subfunction: Media Operations Job Description: The Manager, Media Operations keeps the day-to-day media engine running. The role sits where media planning, ad tech and campaign execution meet and owns the workflows that move campaigns from setup through trafficking, budget tracking, pacing and reconciliation. The role requires a high degree of rigor and fluency in compliance across the financial services media environment. This person serves as a connective point across planning, investment, finance and analytics and reports into senior operations leadership. The work suits someone who brings order to complex processes, holds a high bar for accuracy, and is steady under deadline pressure. Core Responsibilities: Campaign and workflow management: oversee the full
Senior Performance Media Associate, Planning
Critical Mass
- Toronto
- perm
-
$Undisclosed
- Start Date: ASAP
Agency: Critical Mass Job Function: Media Job Subfunction: Media Planning and Buying Job Description: Critical Mass is hiring a Senior Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes. You will: Assist in building and maintaining media plans across digital channels Support campaign setup, trafficking, QA, and tracking implementation Maintain reporting dashboards and performance tracking systems Ensure campaign details align with strategic direction and client goals Compile campaign performance data and support reporting deliverables Identify initial insights and optimization opportunities Support A/B testing and performance evaluation efforts Assist in translating
Strategist
Critical Mass
- Calgary
- perm
-
$Undisclosed
- Start Date: ASAP
Agency: Critical Mass Job Function: Strategy and Planning Job Subfunction: Account Planning and Brand Planning Job Description: As a Strategist at Critical Mass, you’ll be a core contributing member to a strategic, high-growth account, partnering with creative, media, and account teams to help drive innovative, high-impact work. With an understanding of marketing strategy, technology trends and the b2b customer, you'll help the team shape strategic solutions that solve our client’s biggest challenges during a critical period of growth and evolution. Reporting directly to a senior member of the Strategy team, you’ll play a critical role supporting the strategic direction and ongoing delivery of work across multiple business units
Senior Search Strategist
Critical Mass
- Toronto
- perm
-
$Undisclosed
- Start Date: ASAP
Agency: Critical Mass Job Function: Strategy and Planning Job Subfunction: Account Planning and Brand Planning Job Description: Sr Search Strategist (SEO Focus) As Senior Search Strategist, you'll be at the forefront of optimizing exceptional site experiences, driving results, and crafting effective content strategies. Your passion for SEO and data driven insights will enable you to elevate marketing campaigns and enhance user experiences for worldclass brands we work with. You understand that today's user experience starts at the search results, and you have a knack for ensuring that the right content is discoverable to the right people, at the right time. With your analytical skills and attention to detail,
